Trade Show Booth for Design Milk

Trade Show Booth for Design Milk

In November 2016 we collaborated with Design Milk and Visual Magnetics to create their trade show booth and kiosk at the annual Adobe Max conference in San Diego. The interactive booth was designed to engage attendees and introduce them to the Visual Magnetics medium and Design Milk site.

We created a "milk libs" concept that was a take on the traditional Mad Libs word game. Attendees could use the printed magnetic words to swap in their own nouns, adjectives, and verbs to make an often hilarious story and share it on social media using custom hashtags.  

Each wall panel measured 48" x 95" and was completely covered with printed Visual Magnetic sheets making the entire booth magnetic. The center panel had pre-determined verbs, nouns, and adjectives the attendee could peel off and place on either "milk lib" to create their story. Blank magnetic tiles with dry erase markers were also provided to allow for custom words. The "milk libs" story templates were collaboratively written by Design Milk and Brainstorm and focused on the Adobe Max conference and Adobe Adventures (traveling to California). 

design milk adobe max booth with visual magnetics

 

design milk adobe max booth with visual magnetics

 

design milk adobe max booth with visual magnetics

 

design milk adobe max booth with visual magnetics

 

Client Metrics

  • Sign up list increase - approximately 1.3k new contacts
  • Responsive list of industry-relevant contacts
  • 50% open rate for follow-up email marketing (over double industry standard)  
  • Top-tier client inquiries + look book requests 

Social Metrics

  • 500+ views of promotional video across VM social media accounts
  • 35k views of promo video on DesignMilk Instagram 
  • 1.5k views of promo video on DesignMilk Facebook 
  • 6k instagram likes on the kiosk Design Milk pattern
  • Spike in web traffic during the days of show 
  • Consistent coverage on Instagram stories + reposts from visitors 

Reception Metrics

  • Brainstorm/s playful design was a perfect fit for the concept of word play intended for MilkLibs
  • The dry-erase graphic upon entrance to the booth also provided an interactive surface for coloring and drawing
  • Color coding of word categories – verbs / nouns / adjectives helped create an approachable and easy-to-play game
  • Booth presentation was much less traditional than others, and effectively drew in prospective clients 

 
Adobe MAX is the world’s premier creativity conference. Every year MAX brings together the world’s top creatives and best-in-the-business experts to learn, share, create, connect and play. 

Design Milk is an online magazine dedicated to modern art and design. It has been featured in the Los Angeles Times, Time Out New York, The San Francisco Chronicle, was one of the Google Reader Engineers’ Staff Picks. With a combined social media following of over 4 million it is one of the most influential design sites on the internet. 

Visual Magnetics is a materials innovation company focused on transformative, magnetic surface design for walls. Visual Magnetics’ unique magnetic wide-format materials are used in a multitude of applications, each custom designed, printed, and easily adaptable.
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