Vermont Village Case Study

This is one of those projects that walks the line between case study and branding work. We were hired by Vermont Village, an organic applesauce company, to redesign a logo and redesign their existing packaging. We love a good challenge, believed in the product, and loved the enthusiasm of the brand manager that hired us. We came up with many fun concepts that we were proud of. Ultimately they went in another direction. But we're pumped with the work we put in - so here it is!

We presented lots of rounds and revisions. Work we were very proud of. But in the end they decided to not use the logo or much of our original work. We're proud of what we created and we're certainly grateful for what we figured out along the way. You can see echoes of our watercolor and illustration work on the shelves today, but we can't say it's fully ours. So this is a case study!