It was March in 2015. We were on our way back from the grocery store. Jay was driving. I peeked at my phone after an email beep, (as we both have a tendency to do). The beep revealed a simple subject line..."hello from Patagonia". What! I can remember the moment vividly because of how quickly my excitement escalated. I opened the email, scanned it without reading and babbled some words to Jay, trying not to get him worked up since he was driving. He of course got frustrated at my incoherence so I went back to the beginning and read it to him as calmly as I could. The art director told us how he was a fan of our work and how he scanned our about page and saw Jason in a Patagonia fleece and that sealed the deal for a reach out. Amazing! We've been long time fans of this great company. Mutual admiration is a powerful thing! So after a few weeks and a long chain of email brainstorming, we landed on the three designs to be licensed. One of them was a fully custom piece, merging our Ski Resort and Mountain Hiking prints with climbing icons. So much fun.
So here we are, a year and five months later and we finally got some samples in! Only the women's tanks are online. It's looking like the mens shirts will be released later in the summer for Fall '16. You can see the first tanks here and here!
This is definitely a woman's shirt. But I had Jason try it on for this quick photoshoot anyway. I thought it looked nice.
Posted July 12, 2016